What is your social media communication strategy? Has your school district developed a social media communication strategy? Perhaps you have intertwined it with your overall communications plan. But if not, here are a few easy steps you need to think about. Who do you want to engage in the conversation and who is already having a conversation about you? Be present where your audiences are. Listen to what your audience is saying.

WSPRA Board Officer Job Duties. We are a professional organization that works to promote communication in public school districts across Washington state. We provide our members with professional development opportunities, an online resource library, and networking with school communication professionals from across the state.